Paytm Mall was called One97 Communication in late 2016 and that time it took shortest time to become a unicorn. This was attained by tried and tested cash back model of Paytm itself. But this model further failed to work for Paytm mall.
EBay has relaunched in the country seven weeks ago but its matter of speculation why it is planning to invest in Paytm Mall since it is lacking in any appropriate business strategy and if eBay invests $200 Million in Paytm Mall then also its matter of concern that how Paytm Mall will compete with well-established e-commerce giants Amazon and Flipkart.
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