Unicorn Foodtech Startup ‘Swiggy’ Unveils First Integrated AD Campaign
Swiggy has unveiled its first integrated AD campaign
The campaign focuses on five different situations in which people order food
AD campaign has been conceptualized by Lowes Lintas Bengaluru
To increase its digital and television presence, Online food ordering and delivery startup, Swiggy has unveiled its first integrated AD campaign which displays the ways the app has changed the eating habits of its customers. Swiggy also launched its first-ever integrated ad campaign with the target of providing how it is transforming the way India eats.
The campaign focuses on five different situations in which people order food from outside, namely a house party, parents out of town, guests arriving unannounced, disastrous cooking attempt and game nights.
AD campaign has been conceptualized by Lowes Lintas Bengaluru and showcases how costumers turn to Swiggy on varied occasions and derive pleasure from the food ordering experience. This phenomenon of ordering food on various occasions has also been coined as “Swiggy-ing” and plays a delightful role in customer’s lives.
The main aim of this campaign is to attract more customers through the medium of television. The ads are currently being aired on various regional and national channels for forming better connections with the viewers. This campaign follows in the steps of another highly successful digital video campaign which was called #whatsinaname. This video focused on the plight of their delivery partners and focused on the dignity of labour. This campaign highlighted how often we overlook these delivery agents albeit unknowingly in our transactions with them. This ad campaign was a resounding success and struck a chord with Swiggy’s customers.
What is Swiggy?
Swiggy is the fastest developing food ordering and delivering company in the country. The business was started by, BITS-Pilani alumni SriharshaMajety and IIT-Kharagpur student Nandan Reddy and Rahul Jaimini in 2014. once a part of Myntra, the impressive Reddy gave the country a whole food ordering and delivery service and took the sector by the storm. Set in Bengaluru, Swiggy was introduced as a startup in August 2014. With a team of just six delivery employees and managing twenty-five restaurants, Swiggy is currently active in one hundred and cities.
Now valued more than $3 billion, Swiggy earlier this year occupied Kint.io a startup that makes a speciality of applying extensive learning and machine vision for viewing in videos, for an unrevealed cost. Swiggy’s alternative acquisitions were Supr Daily, Scootsy, 48east.
Bangalore-based company Swiggy is a food delivery biggie, that has been on a roll since 2018. With its debut in hyperlocal service market of groceries and unit product, Swiggy stores. Now, they’re seen swing their hands into the ready-to-cook market moreover.
Now, Swiggy’s has its hands over the hyper-local delivery market has solely assisted its users, however, it’s conjointly created new competition for alternative brands.
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