Ola Cabs Rolling Tuk-Tuk in the Streets of UK

ola - start up article

Key Highlights

British drivers are seen driving tuk-tuk in the streets of the UK

The company offered free rides on its opening day around the city centre

Ola wants to swoop into as much as 50 global cities by 2019

OLA is one of India’s well-renowned tech star up. Founded in December 2010, by two IIT Bombay graduates, Bhavish Aggarwal, and Ankit Bhati. Bhavish Aggarwal is an ex-Microsoft employee, he was part of it two years after graduation. Soon, Bhavish left Microsoft and began an online company and provided short duration tours and holidays online. In December 2010, Bhavish in teamed up with Ankit Bhati and launched OLA Cabs in Mumbai and is now set in Bangalore.

Ola provides its services in major cities like Mumbai, Delhi, Pune, Chennai, Hyderabad, and 180 plus cities. In 2018, Ola went international by launching in Australia, New Zealand, and the United Kingdom. The company also introduced auto-rickshaw (tuk-tuk) services in the streets of Liverpool, United Kingdom. Witnessing Tuk-Tuk rides around the streets British avenue took the internet by storm.

The viral images of British drivers are seen wearing a neon green uniform and driving tuk-tuk in the streets of the UK. A team of bright green Piaggio and world’s largest auto-rickshaw manufacturer Bajaj auto-rickshaws was introduced on 22nd March in Northwest England. The company offered free rides on its opening day around the city centre. Ola also offered a 50% discount to the customers who downloaded the application before the end of April. The launch of tuk-tuk rides in England was a part of the launch of Ola’s service in Merseyside.

This new launch grabbed a lot of attention as seeing tuk-tuk in the streets of the UK is Bizarre. One of India’s most used source of transportation, Tuk-Tuk, had a great and exciting launch in Great Britain. The concept of a tuk-tuk is a very rare experience for British travellers. The three-wheeled scooter is an essential mode of transportation in India and it made the Indian community living in Liverpool feel like home.

“I have been driving commuters around the town today and have loved the opportunity to discuss the challenges that the community faces and how we can assist them with our new way of transportation,” says Ben Legg, managing director of Ola UK.

Ola wants to swoop into as much as 50 global cities by 2019, with the main target on elegant European and Gulf markets. Early this year, the firm’s world growth began with Australia, which followed its arrival in the United Kingdom and New Zealand. The upcoming destination is Amsterdam, Netherlands. The capital city is a key location for serving to the markets in Central, Northern and Eastern Europe and even North Africa.

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