Ixigo’s Business Model: Sharp Edge Focus on Customers

Key Highlights

Ixigo is India’s leading trip planning and travel analysis website and mobile app

Ixigo is also India’s largest trip planning portal in India

Ixigo works with online travel agents and the suppliers directly as the #1meta-search 

 

Ixigo is one of India’s most renowned online and mobile travel services and planning guide application. Ixigo started in June 2006 by two IITainsAloke Bajpai and Rajnish Kumar. CEO Bajpai was born in the city of Allahabad and graduated from IIT Kanpur in Electrical Engineering. Soon, he moved to France to work for a travel technology company “Amadeus”. 

 

The company aggregates and compares instant travel information, prices and availability of flights, trains, buses, cabs, hotels, packages, and destinations. After Amadeus, he started pursuing his business studies at INSEAD’s Asia campus Singapore. After coming back to India, Bajpai met his then classmate Kumar (Co-founder) and they both decided to start Ixigo, a travel search engine website.

Ixigo is also India’s largest trip planning portal in India with details, pictures, reviews, localities, prices, and timings for over 2 lakhs places to visit, things to do, attractions, activities, restaurants and tourist destinations. The company also assists them to track and manage PNRs at one place. 

Ixigo’s business model is on lead-generation for OTAs, bus booking sites, car aggregators, hotels, airlines, and also on target contextual advertising from companies who wish to grasp premium travel customers. 

Ixigo’s PNR prediction feature is apart from other such services because they not only provide real-time PNR status but also give a precise prediction for wait-list and RAC tickets. The reason behind its success is the minded data from millions of PNRs over the last few years of real PNRs tracked through the application. This feature is capable to show near-exact possibility with the waitlisted tickets. 

Ixigo works with online travel agents and the suppliers directly as the #1meta-search in the country. With 12 million active users and 40 million+ application downloads, Ixigo is starred 4.9 out of 5 and is India’s #1 trip planning and travel analysis website and mobile application through its customer assistance and travelling guide. 

Over 80% of Ixigo’s transactions are done over through mobile application. Ixigo is among the few platforms which have unbundled into various mobile applications on Android and IOS. Unlike its competitors such as Uber, Ola, Easycabs, etc. have an app-only feature. 

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