Swiggy partners with a Kerala jail to deliver Biryani cooked by the inmates to its customers.
This initiative is run by the prison operated canteen under the brand name Freedom Food factory. Now the services of this canteen will reach wider masses.
Swiggy will help deliver a chicken biryani combination meal that will be served in a banana leaf and accompanied with a bottle of water.
This development comes mere days after Swiggy’s rival Zomato acquired an NGO “Feeding India” with the aim of raising awareness regarding food wastage and eliminating hunger.
Bangalore based food delivery aggregator Swiggy has signed up a brand new canteen that will help deliver biryani made by the jail inmates. This canteen is operated by the inmates of the Central prison that is located in the district of Thrissur of Kerala. The canteen is operated under the brand name Freedom Food factory. Now services of this canteen will reach wider masses.
Swiggy will help deliver a chicken biryani combination meal that will be served in a banana leaf and accompanied with a bottle of water. The combo includes 300 gms of chicken biryani, a chicken leg piece, chicken curry along with four chapatis, salad and pickle. The combo is priced at a mere ₹127 Rs. If the customers opt-out of buying the water, the price of the meal will further fall to ₹117.
The food is not just prepared and cooked but also packed at the prison itself. The parcels will be delivered in eco-friendly paper bags which will be produced by the inmates as well in a bid to promote environment-friendliness.
At the start, the delivery radius will be restricted to 6 km around the jail. This one of its kind project was launched in the presence of superintendent Mr NS Nirmalandan Nair, along with other officers. The food safety department officials were also present for the same.
The combo was a massive hit with the Swiggy customers. The jail had to close down it’s Swiggy listing in just 20 minutes as there was huge overbooking of orders.
Kerala jails have been a part of the food business for a long time now. They have opened a restaurant near the central jail in Thiruvananthapuram under the brand “Food for Freedom. This restaurant serves dishes like the biryani that will be delivered by Swiggy and is a massive hit with the locals.
However, this initiative is first of a kind by the food delivery app and has taken the prison food business online. This is the first time they have tied up with a public kitchen for such special deliveries.
This development comes mere days after Swiggy’s rival Zomato acquired an NGO “Feeding India” with the aim of raising awareness regarding food wastage and eliminating hunger. With the help of Feeding India, Zomato delivered 1.1 million meals in a month as compared to the 78.3K meals the online food delivery app distributed last year. With these efforts, Zomato has craved a name for itself in being a socially responsible business. Now, Swiggy has dipped its toes in the prison run food delivery business to do its bit towards the society.
The online food delivery company posted a three-digit growth for a third year now and is expanding its reach like never before. Swiggy was also ranked first with a score of 96 in the RedSeer Foodtech Leadership index in 2018. It’s arch-rival Zomato ranked second in the same with a total score of 82.
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