The pilot operation started in Gurugram, partnering with 3,500 local ‘Kirana’ stores and medical pharmacies. The result of the experiments would determine future strategies. Swiggy is a unicorn in the Indian startup market and has built a reputation in the market. The sampling solution will give brands full view towards the distribution process and a well-founded proof from the users, which cannot be seen in most sampling solution.
“Being a customer focused firm, our primary target is to always develop our value portion to our customer base. Currently, With more 1.25 lakh delivery partners, in more than 100 cities, we manage a big customer channel. The scale joins with our professionals in real time on-demand logistics holds up a distinctive place to allow brands to connect with our customer,” said by Swiggy’s Spokesperson.
Swiggy’s invade in the hyper-local delivery market has not only provided convenience to its users but it has also created new competition for other brands as well. Even after facing a firm competition from Zomato, Foodpanda, Uber Eats, JustEat; Swiggy introduced a new service ‘Swiggy Stores’ which will be accessible on the same app and will allow users to order things like groceries, medicines, vegetables, Kirana, meat, and other stuff.
