IXIGO’S SUCCESS AND THRIVE
Ixigo is one of India’s top online and mobile travel services and planning guide. Ixigo started in June 2007 by Alok Bajpai and Rajnish Kumar. CEO Bajpai was born in Allahabad and graduated from IIT Kanpur in Electrical Engineering. Later he moved to France to work for a European travel technology company “Amadeus”. After Amadeus, he started pursuing his business studies at INSEAD’s Asia campus Singapore. After coming back to India, Bajpai met his then classmate Kumar (Co-founder) and they both decided to start ixigo, a travel search engine website.
In 2011, Ixigo raised $18.5 Million investment through SAIF Partners and MakeMytrip. By March 2017, Ixigo raised $15 Million from Fosun Capital and Sequoia Capital.
On the Google Play store, Ixigo is starred 4.9 out of 5 and is India’s #1 trip planning and travel analysis website and mobile application through its customer assistance and traveling guide. The Ixigo helps customers discern the best hour and time to travel to at a particular location and it also guides in planning the activities of the day throughout the journey.
Ixigo helps to search, compare and select the best flights, cabs, hotels, buses, trains and make a good deal and choose the right packages. The Gurugram based company has a wide range of services and has over 100 million travelers. Ixigo’s tagline ‘Know & Go’, suggest users have some background information before you travel anywhere. Ixigo apps are also available in other transports as well, such as bus, train and flight booking. They provide ample information about the destination before booking itself.
Ixigo differs from every other when it comes to the business model. Unlike other websites Ixigo does not book tickets directly, instead, they guide to book tickets straight from the provider. That makes ixigo to stand apart from its competitors like Makemytrip, skyscanner, and momondo. Ixigo makes most of its earnings through margin paid by the hotel, airline or supplier. More than 2000 airline tickets are booked daily on Ixigo and almost 500 hotels booking per day.
On 10th February 2016, Direct Marketing Association India (DMAi) awarded Ixigo as the content marketer of the year. Ixigo has been the foreman of Content Marketing with numerous videos and content going viral on social media.
Recently, Ixigo released a virtual travel currency and e-wallet for its users ‘Ixigo Money’. It works really simple, first users have to sign up to Ixigo.com and create an account. Ixigo money helps you to earn points over every deal you make, and it gets credited to your account directly.
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