Livspace’s New CMO, Kartikeya Bhandari
Livspace is an online home design and renovation platform. Started by former senior executives of Google, Anuj Srivastava, and Ramakant Sharma. The interior design company is present in seven cities and will expand to six more cities this year. With monthly gross sales of $7 million (INR 49 crore), the company has announced the appointed of their first ever chief marketing officer.
Livspace has appointed the former Flipkart’s senior marketing director, Kartikeya Bhandari, as their first chief marketing officer. Bhandari will mainly guide the brand, marketing, and demand generation attempt at the interior design firm as it goes into its next stage expansion and development.
In a recent interview, Bhandari said, “I am very much influenced with what Livspace has accomplished in a short duration of time The firm has honestly disrupted and interior design space. I am honored to be a part of such a talented crew and I am looking forward to giving my contribution to developing the company and building the brand. Shopping home interiors is a slow and complicated process. Along with other things, House owners have to cooperate with several people and they face many problems such as delays, over budgeting and etc. Livspace makes the work easy as they not only provide the customer end-to-end interiors but also head the class in modular-only resolution. This leads up to an abundant range of options for the brand and I know there is a lot of thrilling stuff that is on the way for Livspace. I am really delighted and overwhelmed to be a part of this company.”
Formally at Flipkart, Bhandari uses to lead the marketing strategy and introduced India’s biggest online sale ‘Big Billion Day Sale’, among several other projects. Bhandari has also contributed for the finnish multinational telecommunication company, Nokia. And now as the newly hired marketing head, Bhandari’s job is regarding the brand building and its advancement as a global renown brand.
Anuj Srivastava said, “We are excited to gladly receive Mr. Kartikeya Bhandari on board as our first even CMO. This is an essential phase for our business as we are assured to take Livspace to its next stage of growth. Kartikeya’s past experiences and knowledge will assist us to fulfill our market goals.”
In 2018, Livspace had raised $70 million (INR 487 crore) in a funding round led by private investment company TPG Capital (abbrev. for Texas Pacific Group) and The Goldman Sachs Group, Inc. As it attempts to spread in major cities, launch a number of stores and boost sales growth. The Series C round of funding by Livspace, is one of the biggest investment rounds by a vertical e-commerce firm, many of which have scrambled to generate investment in the past two years. The firm’s current investing partners are Bessemer Venture Partners, Jungle Ventures and Helion Ventures, who were also part of this round. So far, Livspace has raised $105 million in investment and will utilize its fresh capital primarily to boost up its sales. The firm also targeted to gross its monthly sales by $12 million (84 crore) in 2019.
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