Ixigo launched its online campaign on Twitter called ‘#SocialMojo’.
Users can claim Ixigo money equivalent to their SocialMojo score
Passengers can utilize 100 percent of their Ixigo money on their bookings
Ixigo is one of India’s highly used online and mobile travel services and planning platform. Ixigo started in June 2006 by IIT Kanpur batch mates Aloke Bajpai and Rajnish Kumar. CEO Bajpai was raised in Allahabad and graduated from IIT Kanpur in Electrical Engineering. Later he went to France to work for a European-based travel technology company “Amadeus”.
The company aggregates and compares prompt travel information, costs and availability of flights, trains, buses, cabs, hotels, packages, and destinations. After Amadeus, he began pursuing his business studies at INSEAD’s Asia campus Singapore. After arriving in India, Bajpai met his then classmate Kumar (Co-founder) and the pair decided to start Ixigo, a travel search engine website.
This year, The Gurugram-based company launched its online campaign on Twitter called ‘#SocialMojo’. The campaign is targeted towards the rising awareness on the travel portal’s virtual currency and customer loyalty program, Ixigo Money.
Based on the algorithm made in-house the campaign ranks users’ basis their following, followers and operation on Twitter and associates a ‘SocialMojo Score’ to their account. Users can then claim Ixigo money equivalent to their SocialMojo score to book flight tickets for free.
Ixigo’s loyalty program is free from any trick offers and limitation on usage. Unlike other travel applications, passengers can utilize 100 per cent of their Ixigo money on their bookings. So far, Ixigo money has helped passengers to save more than 14.2 million (INR 100 crore) on flight bookings.
Aloke Bajpai said, “The intention behind SocialMojo was to design an industry-first growth cope which will assist us to build a significant influencer-brand relationship by aiming micro-influencers and changing our customers into advocates. This is the first time a home-grown brand is rewarding Twitter clout, and as the campaign evolves, our target is to recreate this engagement around other social media platforms as well.”
He later added, “Influencer marketing has now changed into a commercial channel for brands to mesh with their audience and with #SocialMojo, Ixigo is grasping its product to operate the influencer marketing graphic for itself.”
#SocialMojo is already experiencing a major organic engagement, with Twitter influencers examining their SocialMojo and earning Ixigo money up to $1450 (INR 1 lakh). One of the biggest ticket winners till now has been Trivikram Srinivas, a leading director from South. Srinivas has earned $640 (INR 45,000) Ixigo money basis his SocialMojo rank.
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