Gurgaon based online food delivery app Zomato and Tik Tok join hands to raise awareness about food wastage

Key Highlights

To mark its 11^th anniversary, a food drive that encompassed 74 cities in India and over 11 countries was organized by Zomato.

The food drive was powered by Feeding India, aNgo which is now a part of Zomato.

The TikTok creators came together as hunger heroes and helped in with the efforts as well.

Zomato which is India’s largest food delivery company partnered with TikTok which the largest short-video app in the world to raise awareness about food wastage, malnutrition and hunger that is rampant in India. To mark its 11^th anniversary, a food drive that encompassed 74 cities in India and over 11 countries was organized by Zomato. These countries included UAE, Indonesia, Qatar, Australia, New Zealand, Portugal, Turkey, The USA, the Philippines and ofcourse India

The food drive was powered by Feeding India, a Ngo which is now a part of Zomato. The drive saw over 22,000 volunteers who helped serve meals to the needy. The TikTok creators came together as hunger heroes and helped in with the efforts as well. They spent the evening with the underprivileged, donated food and helped in promoting the cause through their video sharing platform.

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For the drive to have maximum impact, Feeding India identified specific hunger spots that included old age homes, orphanages, slums and shelter homes. Various teams comprising of the Zomans and the tiktokers were assigned to particular hunger zones.

Sachin Sharma, the director of sales and partnership commented on this partnership saying, that this joining of hands with Zomato is a testimony to Tiktok’s commitment of being a responsible technological firm. They have given a platform to their creators for connecting with the global audience and spreading positive messages through the same.

On the other hand, even Zomato said that their long-standing mission of “better food for more people” has helped them in targeting various sources of food wastage and rerouting this food to the underprivileged and the needy. This food drive helped them come to a step closer to their mission. The drive was organized by Feeding India and saw immense participation from the Zomato staff. They are also glad that TikTok could join them in this good cause by entertaining and helping the underprivileged.

Over one lakh meals were served to the needy by the means of 200 partners of Feeding India and the restaurant partners of Zomato who willingly came forward to donate food for this cause.

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This isn’t the first time Zomato has contributed to the efforts of saving food from getting wasted and feeding the underprivileged. It recently brought out Feeding India, a not for profit organization. The NGO has been operating out of the food delivery aggregator’s headquarters from the past six months and is now completely absorbed by Zomato

Zomato is all set to fund initiatives run by Feeding India which will also include developing a mobile app for them. The company will also publish the quarterly financials of Feeding India on its website. First such report is going to be published in October of this year.

Their acquisition of Feeding India has already yielded positive results. The number of meals distributed to the needy by Zomato in a month went from 78,300 in Dec 2018 to 1.1 million currently due to the efforts of Feeding India.

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